Many businessmen, when founding a new company, besides anything, are trying to make an image base in the form of a logotype, slogan and so on. In this article we will turn our attention to the logo, to the nuances of its development and its meaning in the realities of modern business.
Logo is one of the aspects of marketing promotion of the company. However, its significance in present-day business has a difference in opinions. The idea of a logo is for a company to get a "face", to be recognizable just by a graphic symbol, and for that particular symbol to be stuck in people's heads. In other words, there's no way around it without a logo! In fact, this is the first position. But, let's ask ourselves a question: " Which logos do I remember?" No wonder if the first things to pop into your head will be clothes designers (mostly sport clothes), fast-food, Macdonald's, Apple and some other popular companies. Exactly, popular. Therefore, for the logo to be recognizable and to get stuck in peoples’ heads the company should be really well-known. There is the second position: logo, if it is really required, is only needed by big companies. By the way, all the big translation companies in Dubai like London Legal Translation have quite memorable logos.
In the modern business, relating to smaller companies, the second option is a better fit. However, let's not get too critical about the decisions. If making a "symbol" doesn't require unreasonable financial and labor resources (but all too often unreasonable resources are being spent), then the company might as well get their own logo. Indeed, at the very least, it will make the company appear more respectable.
Now, let's go over the factors that need to be taken into consideration while designing a logo.
The connection and logics between contents of logo and the company's occupation should be highest possible.